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CRM
(Customer Relationship Management)
CRM, or Customer Relationship Management, refers to software and strategies used by businesses to manage interactions with current and potential customers. It helps organizations streamline processes, improve customer service, and drive sales growth.
CRM systems centralize customer data, including contact information, purchase history, and communication logs, enabling businesses to build stronger relationships and deliver personalized experiences. Popular CRM platforms include Salesforce, HubSpot, and Microsoft Dynamics. With the integration of AI and analytics, modern CRM systems offer advanced features like predictive analytics, automation, and real-time insights, making them indispensable for customer-centric businesses.
CRM systems centralize customer data, including contact information, purchase history, and communication logs, enabling businesses to build stronger relationships and deliver personalized experiences. Popular CRM platforms include Salesforce, HubSpot, and Microsoft Dynamics. With the integration of AI and analytics, modern CRM systems offer advanced features like predictive analytics, automation, and real-time insights, making them indispensable for customer-centric businesses.